The mobile space continues to be dominated by Android and iOS, although Microsoft chief executive Steve Ballmer soon expects Windows Phone 8 to emerge alongside the two platforms. As noted by Android Authority, Ballmer expects sales of Windows Phone 8 devices to “really ramp quickly,” at the same time admitting that the platform is still relatively small.
[quote_right]“There is now an opportunity to create really a strong third participant in the smartphone market.” — Steve Ballmer[/quote_right]
Consumer response to Windows Phone 8 has been overwhelming compared to the debut of Windows Phone 7, partially because Microsoft is spending billions on marketing the new software. At the same time, perhaps consumers are now more receptive to a device that doesn’t have an Apple logo or little green monster on it.
While it is highly unlikely that Windows Phone 8 will ever top Android or iOS, at least in the foreseeable future, it will still be good for consumers if the Microsoft platform can emerge as a true third-place competitor alongside the two-horse race between Apple and Google. Increased competition always leads to further innovation. Do you think Windows Phone 8 will be successful?