Microsoft officially kicked off — pun intended — it’s Windows Phone 8 advertising campaign by airing a commercial during Sunday football on Fox this afternoon. As noted by Winsyde, this commercial in particular had already been shown at the Windows Phone 8 launch event a few weeks ago, detailing how Windows Phone smartphones are centered around the user. Microsoft is attempting to stress that Windows Phone devices can be customized based on your individual lifestyle, focusing on Live Tiles as a key example. Microsoft should continue airing this and other Windows Phone ads through the holiday shopping season. Watch the ad just after the break.