We, like BGR, see potential in the surface. But some industry analysts are already calling it a failure. With orders cut in half short after launch, the tablet received mass criticism from most online publications. The tablet was already off to a rough start, but today’s news from Forbes is making the situation look even worse.

Boston-based brokerage firm Detwiler Fenton has now said that the Microsoft Surface will sell less than a million devices before the end of Q4 2012. This is a scary thought for Microsoft if they want to compete with the iPad — Apple sold 17 million iPads in Q3 2012 alone. Forbes revealed numbers from Detwiler Fenton predicting that the Surface might sell between just 500,000 and 600,000 Surfaces for the holiday-shopping month of December. That’s awful.